With over 30 years in marketing, Amy Rose, Founder of 1609 Marketing, has honed a diverse skill set that spans both agency-side and client-side experience. She uses this experience as she leads the 1609 Marketing team to elevate local businesses through impactful branding, content, and results.
Agency-Side Experience: From Local Roots to National Campaigns
Amy Rose’s marketing career began in St. Louis, where she worked at an advertising agency as a Media Planner and Buyer for well-known local brands such as Dobbs Tire & Auto, Imo’s Pizza, and Brown & Crouppen. This early experience gave Amy a strong foundation in strategic media management and a deep appreciation for the unique needs of local businesses.
Building on this foundation, Amy moved to Kansas City to join Barkley, a renowned national agency, where she spent nearly six years working on high-profile accounts. During her time at Barkley, Amy played a key role in media planning and field marketing for Sonic Drive-In, one of the agency’s marquee clients. This role provided her with invaluable experience executing large-scale, multi-market campaigns, as well as the ability to collaborate with cross-functional teams to bring creative ideas to life. Her time at both small and large agencies shaped her expertise in delivering strategic, results-driven marketing solutions.
Client-Side Experience: Leading National Brand Growth
After her successful tenure on the agency side, Amy transitioned to client-side roles to gain firsthand experience in managing brands from within. She worked with national brands such as Domino’s Pizza, Famous Footwear, and Sam Edelman, where she led national media initiatives that balanced creative innovation with measurable business outcomes.
At Famous Footwear, Amy oversaw media strategy, national media executions, network integrations, digital media, and social media. She worked to ensure that campaigns were not only impactful but also aligned with the brand’s goals and values. Her work involved managing large-scale campaigns, collaborating with creative and marketing planning teams, and delivering results that drove growth and brand recognition on a national scale.
These client-side roles allowed Amy to develop a holistic understanding of the challenges brands face, from building consumer trust to driving sales in competitive markets. She became skilled at managing agency partnerships, overseeing large budgets, and aligning marketing strategies with overarching business goals. This experience gave her the ability to see marketing from a brand’s perspective, sharpening her ability to deliver strategies that directly impact business growth.
Entrepreneurial Experience: Launching Her Own Agency
In 2006, Amy combined her agency and client-side expertise to launch her own marketing agency as a side project. What began as a small endeavor quickly gained momentum, and by 2016, she fully committed to the business as a 50% owner. Drawing on her experience with both local and national brands, Amy’s agency grew to serve clients nationwide, delivering tailored marketing solutions designed to drive measurable results.
Her entrepreneurial journey allowed her to collaborate with businesses of all sizes, providing strategic planning, creative execution, and the tools needed to stand out in competitive markets. By blending creativity with data-driven insights, Amy empowered her clients to achieve long-term growth and success.
Launching 1609 Marketing: A New Chapter
In 2024, Amy Rose channeled her decades of experience into an exciting new chapter and with the launch of 1609 Marketing as the sole owner. With a deep understanding of both corporate and client-side challenges, Amy is dedicated to partnering with businesses to help them thrive in their local markets through a variety of marketing services.
At the core of 1609 Marketing is Amy’s unwavering passion for supporting her clients’ success. Her approach combines creative vision with data-driven precision, crafting strategies that are not just innovative but also deliver measurable results. Amy’s commitment to truly understanding her clients’ goals ensures that every campaign is tailored to drive meaningful impact, helping businesses grow and stand out in their markets.
Known for her transparent, genuine approach, Amy treats every client’s business with the same care and dedication she would her own. She builds long-lasting relationships based on trust, ensuring that each partnership is designed for long-term success. By building relationships rooted in authenticity and care, Amy ensures that each partnership is not only successful but also enjoyable, creating a foundation for long-term success and growth.
The Importance of Finding the Right Fit in Marketing Partnerships
Amy knows that in an industry flooded with marketing agencies, finding the right fit is key. It’s not just about the work—it’s about partnering with a team you enjoy. One of her core beliefs is that good things happen when you work with people you like. This belief drives her to foster collaborative and positive client relationships every step of the way.
1609 Marketing: A Passion Project
1609 Marketing is the culmination of Amy’s decades of experience, her passion for creative problem-solving, and her commitment to building meaningful relationships that lead to real, measurable success. For Amy, marketing is more than a career—it’s a true passion. As founder of 1609 Marketing, Amy Rose, ensures every campaign, strategy, and partnership reflect her dedication to helping businesses succeed. While she loves every moment of her work, she jokes that the only thing that could make it better is an office by the beach.
In her free time, Amy can be found on the sidelines of a soccer field or volleyball court rooting on her two daughters, or unwinding with a good reality TV show.