Ace Open came to us in their third year with a clear goal—grow registrations and sponsorships. They wanted to make it easier for people to register, donate, and sponsor through their website. They were also looking to improve search visibility for their tennis and pickleball tournament to attract new sponsors and players in the Atlanta area.
Originally, the Ace Open website was built by the founder’s teenage son as a personal tribute to honor his grandparents and the cause close to their family’s heart—the Shepherd Center. While the original site captured the spirit behind the event, Ace Open needed a more polished, scalable platform to match its growing impact and to better serve participants and sponsors. Our redesign balanced honoring that original passion with delivering a professional, user-friendly experience that supports the event’s ongoing growth.
For the Ace Open website redesign the 1609 Marketing team focused on:
- User Experience – Clear navigation, mobile-friendly design, and a modern layout that makes event details easy to find.
- Streamlined Registration & Payments – Integrated secure online payment options for donations, sponsorships, and player registration, eliminating friction for users.
- Search Engine Optimization – Optimized content and site structure to help the event appear in searches for “tennis tournaments Atlanta” and “pickleball tournaments Atlanta,” reaching beyond their existing network.
- Event Positioning – Designed the site to showcase the event’s professionalism and scale, helping to attract sponsors and participants who may be unfamiliar with its history.
The new site transforms Ace Open’s online presence from a static page into a fully functional event platform. It now supports their growth goals by making it simple for visitors to take action—whether that’s registering to play, becoming a sponsor, or donating to the cause.
By combining a polished design, streamlined processes, and strategic SEO, we created a site that’s built for expansion and equipped to bring in new audiences year after year.