Why showing up regularly online in social media helps your business grow
If you’ve ever wondered whether posting consistently on social media is really worth it, the answer is a resounding yes. Maintaining an active and strategic presence on platforms like Instagram, Facebook, LinkedIn, and others can do more than just build your follower count—it can directly impact your visibility, credibility, and customer acquisition.
Here’s how consistent social media posting powers your marketing efforts:
1. Boosts Local SEO and Search Rankings
Your social media activity doesn’t just live on your profile—it plays a supporting role in how you show up in search. Google takes social signals like post frequency, shares, and user engagement into account when evaluating your business. While Google hasn’t disclosed the exact formula, SEO experts widely agree: a strong, consistent social presence can improve your local SEO.
This means more visibility in search results, better placement in the Google Map Pack, and increased brand awareness in your community.
Stat to know: Businesses with active social media profiles can see up to 31% higher local search rankings (Search Engine Journal).
2. Drives More Website Traffic
The more content you share, the more opportunities you create for customers to click through to your website. Whether it’s a blog post, a product page, or an announcement, consistent posting can increase your site traffic by up to 350%.
That’s not just more eyes on your business—it’s better SEO performance, too. Search engines take note when your site activity increases and often reward that engagement with improved rankings.
3. Builds Customer Trust and Engagement
Customers want to know who they’re buying from. When your brand regularly shows up on social media with helpful, interesting, or entertaining content, it builds trust and connection. People discover new businesses on social every day—and they’re checking out your posts before they buy. In fact:
54% of social users research products on social media before making a purchase
71% are more likely to buy from a brand they follow (GlobalWebIndex)
The takeaway? Social media isn’t just a branding tool—it’s part of the decision-making process.
4. Strengthens Brand Awareness
Frequent, high-quality content signals that your business is active, engaged, and invested in the customer experience. It keeps you top of mind with your current audience and helps you stay visible to new ones. Over time, this consistent visibility builds loyalty—and makes it harder for competitors to take your place in the feed.
Stat to know: Brands that post regularly see a 23% increase in brand awareness and build stronger loyalty over time (Sprout Social).
Bottom Line
If you’re looking to improve your online visibility, attract more customers, and stay ahead of the competition, consistent social media posting should be a key part of your marketing strategy. It’s not just about showing up—it’s about showing up with intention, quality content, and a clear message that supports your business goals.
Want help developing a social media strategy that works? Let’s chat about how 1609 Marketing can help you up your Social Media game.